Link To Guest Website:

Title: “Treating Lower Back Pain In The Comfort Of Your Home”
Guest: Dr. Ed Barry – BAACK2
Interviewers: Nathan Gobes – Radio Entrepreneurs & John Dustin – JED Insurance

Click here to read the transcript

Nathan (1s):
Welcome back Radio Entrepreneurs, listeners, and fans. I’m producer Nathan Gobes excited to introduce another guest to our show, but first let me introduce my cohost, John Dustin of JED Insurance. Welcome back, John.

John (15s):
I’m happy to be here and excited. This looks like a great segment.

Nathan (19s):
I thought you might like this one for those that don’t know, John is a powerlifter outside of dealing in the insurance space. And so we’re both excited to introduce the next guest Dr. Ed Barry, founder, and CEO of BAACK2 Welcome ed.

Ed (37s):
Thank you, Nathan. Thank you, John. I appreciate the invitation.

Nathan (42s):
Great to have you here. So why don’t you start by telling our listeners about back to and about your product lift and we’ll get into all our questions after that. So I’m sure we

Ed (54s):
With pleasure. Thank you. BAACK2 as a company that I founded about two and a half, three years ago, based on an innovative device that I had been working on for quite some time, while I was in active practice as a chiropractic physician, most of the conditions that I treated revolved around exceptionally chronic and acute low back problems. And during my chiropractic career, I searched for the best treatment protocols to treat conditions like that. And it turns out that most of the problems that people acquire as far as the low back is concerned are related to the discs, what we call the interpretive desks.

Ed (1m 37s):
Those are the shock absorbers in between the individual vertebrae and they take particular abuse in the lumbar spine. So a lot of the conditions that I was seeing at that time were related to that area of the spine and a particular treatment protocol that I adopted early on involved the passive movement of a combination of what we call flection and distraction on a specialized table that seemed to work very, very well for patients. They were able to tolerate it very well and they improved with exceptional speed, even the most severe and chronic and painful conditions.

Ed (2m 17s):
And I use this technique constantly at my practice with great success and the outcomes were very, very favorable. And over the years, I began to look for a way to try to reproduce this by way of a device that could be used at home where a patient so it’s separate from back pain could reinforce their treatment without the expense of having to have repetitive doctor’s visits. And, and that also could be used by people who were desirous of avoiding severe debilitating back problems because back pain is probably one of the top reasons why people go to the doctors in the first place and it has now become the number one reason why doctors prescribe opioid medications.

Ed (3m 9s):
So there’s, there’s a very, very keen desire on the part of patients to have a method that they can use to avoid this. And I felt that this would also be good for younger patients, desirous of who are in the active part of their, the years to avoid these problems as they get older. So they could maintain the ability to be able to do the things that they enjoy doing later on in life. And, and that’s really a key thing. So this device, after many iterations, many meetings with different engineers, we have very, very good prototypes that we’re ready to put into production.

Ed (3m 49s):
And it, it we’ve tested it with a number of patients and folks who have suffered from back pain. And there’s a tremendous positive response to this. And I think it’s going to revolutionize the way people are able to care for these issues in the comfort of their own home, over the long haul. I also think that physicians will be able to use this in their offices as a, as a kind of modality that they can use in preparation for the treatments that they do in office. And that’s, that should be a very, very helpful thing for positions that are looking for a standalone treatment to enhance the improvement in the outcomes that they get with respect to the treatment protocols that they use in their offices.

Ed (4m 37s):
But the big thing is that democratization of healthcare with one of the number one problems that people experience today, which is low back pain.

John (4m 47s):
And then the back is so mechanical, you know, as, as chiropractors, they actually gained recognition because I think what you, you know, we do a lot of worker’s comp here in liability claims around the back. And I think what you said, and it kind of hits home to me is they don’t diagnose the problem. They diagnose the symptom and they give medication without

Ed (5m 8s):
That’s exactly right. John date that the typical protocol for, if a patient goes in to see their physician, their primary care physician, is that they will get medication. You know, sometimes non-steroidal anti-inflammatories and then if it’s more serious than prolonged, possibly, and more than likely opioid medications, and then they’re sent for active care with physical therapists, and if that doesn’t work, then they get a surgical consult. So it’s, there’s not as much understanding of these issues, these mechanical problems, as you so appropriately stated in, in to developing conservative treatment methods to solve those problems.

Ed (5m 52s):
And that’s what we, as chiropractors, we’re really specialized in, you know, solving these mechanical problems with very conservative methods, such as the protocols that I use involving flection and distraction in the office. And now through this device, the lift.

Nathan (6m 8s):
Okay. So for me, I would, I was hoping you could actually explain the device a little more because I know from taking a look at the website, and of course there’ll be a link on our website to, to back to website. But if you could explain the device, cause you know, we’re not talking about just a standard foam roller here or anything like,

Ed (6m 25s):
Oh, sure, no, no, no, this is, this is a little bit different. A lot of people are familiar with gravity and version where they hang upside down. And that is a form of traction. And it’s very prevalent. A lot of people have used that. But what we found is is that hanging upside down, there’s not really an option for older patients like myself, the older demographic who are the primary folks who experienced these types of problems. So we wanted to design something that would be more dynamic because when you’re hanging upside down, it’s very much a static position. And that’s what the lift was designed to do. When you lay on this and you place your knees up on this knee bolster and you pull the handles down that the engineer has helped me design this device with what we call a center link.

Ed (7m 15s):
And that’s really the key to the way this thing operates. When you pull the handles down the center lake raises the knee bolsters on the carriage arm and the way your hips are positioned, it lifts the legs and the hips up while it simultaneously flexes the lower back. So you’re getting two dynamic movements, attraction and flection of the lower back. And these happen to be the critical movements that help to kind of resuscitate that very flexible entity in between your vertebrae, the disc. And the reason why that’s important for people who suffer from low back pain is that studies have shown that most of the problems that people suffer in the low back are related to the disc.

Ed (7m 57s):
And the reason for that is the disc. As we become older in age about our mid thirties and beyond, which was once a very well vascularized structure, very malleable with a good oxygenated blood supply being brought in as we age that’s that circulation kind of Withers away and we’re left with an unmasker or tissue and you’d need to get movement in order to get that blood back in there. And that’s exactly what Lyft does they opening and closing of that, those vertebrae through this dynamic combination of movements allows more blood to come from the vertebrae where the marrow and the blood is into the disc.

Ed (8m 43s):
And it helps to nurse the disc creates faster healing and preserves the disc over the long haul. And that’s what we were located to support anything I was going to ask and related

John (8m 56s):
To your question, has the health insurance community adopted a contribution to this where I with that?

Ed (9m 5s):
Well, well, we, we, as far as doctors are concerned, there is reimbursement through most commercial insurances for attraction modality. It’s a, it’s very nominal, but if doctors were to use this in their office, yes, they could be reimbursed for it. As far as durable medical equipment, you have to go through a certification process, which we are going to be doing in order to have this approved by Medicare so that doctors could actually prescribe something like this for their patients so they could use at home. So that is one of the avenues that we’re pursuing it. The traction still by most insurance carriers is considered to be an investigational experimental type of modality, which, you know, as you know, John in the insurance industry, it means that they really don’t want to pay for it, but they, they will under certain circumstances.

Ed (10m 1s):
So yeah, that’s where we’re going. But we, we intend to make this device very affordable for the average person so that they will have an option. And there’s a portable device that the engineers are working on right now where people will be able to afford to have this in their home at a very, very nominal expense and use it on a daily basis. So that’s what one of our goals was.

John (10m 23s):
And really the big goal would be potentially to avoid medication and addiction and use a holistic approach to fixing what the real problem is. I would think

Ed (10m 32s):
Abs absolutely no question, and also to avoid surgery because surgery, the statistics on surgery are getting slimmer and slimmer and the estimates are now that is less than 5% of these chronic cases are really candidates for surgery. And it’s, it’s a very, very dicey proposition for patients. And I’ve known patients of mine who have had surgery out of desperation. And the outcomes are generally th th the good outcomes that occur are definitely in the minority in most cases.

Nathan (11m 8s):
That’s tough. So you were, you were touching on it a little bit, but what kind of trajectory timeline do you think your product is in, in terms of going to market and things like that?

Ed (11m 18s):
Currently, we are, we have manufacturers lined up, we’re getting some quotes and we are also developing a website, which will be a little bit different than the website we currently have because in conjunction with distribution of the product, we are developing a digital community, a digital forum where patients can go on there and get advice, a myriad of, of ideas and, and, and advice on how to, to deal with back issues. So we’ll have experts, panel experts like a Pilates instructor, chiropractors, physicians, meditation, as an also yoga that patients will be able to avail themselves.

Ed (12m 6s):
So when they go along there and there’ll be, be able to be introduced to the device, lift and have the option of purchasing that. So that’s in the works too. And we think that the combination of the device and the digital form and the digital community is going to be an important aspect. So we hope to have all this up and running by the summer of next year.

Nathan (12m 27s):
Our guest has been a Ed Barry, founder and CEO of back to it’s B a C K, the number two, a Ed. If people want to find out more about the product, about your work, how can they do so

Ed (12m 43s):
They can log onto the website, our current website, and they can shoot me an email and I’ll be happy to get back to them. They’re on that website, they’ll see a nice little video that we produced that explains how Lyft works. And that video actually won an award by the, the company that did it make films up in Lancaster, Pennsylvania. So we’re pretty excited about that. And there’ll be able to get a little bit more information about how the device works and what the intentions are.

Nathan (13m 13s):
Great. And of course my co-host John Dustin, JED Insurance. If people have insurance questions or powerlifting questions, perhaps what’s the best way to reach you.

John (13m 24s):
We stick to the risk management, 5 0 8 5 4 3 1 0 6 7 web www dot JED Insurance dot comm. Or if you wish to email John dot Dustin, D U S T I N at JED Insurance dot com.

Nathan (13m 41s):
Great. Well, I want to thank you, ed. And of course, John, thank you both for joining us this morning. We’ll be back with another segment on Radio Entrepreneurs after this break.

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