With over twenty years’ experience, the varied professions in which I have put my skills to good use include law, banking and finance, information technology, construction materials, publishing, mutual funds and investments, consumer goods and services, and commercial real estate. This comprehensive exposure has afforded me a broad and versatile understanding of required Search Engine Optimization (SEO) industry-specific language to include idioms, nuances, terms of art, and abbreviations when copywriting original content or copyediting existing content. Refining and pairing that copy with consistent use of the author’s original ‘voice,’ to create a unique brand identity, which speaks clearly and concisely to its intended audience, is the reward for great content development!