Cannabis - In the Weeds, Stories of Entrepreneurship, November 5, 2019

“Why Storytelling is Key to Securing Community Support” with Aaron Gouveia of The Belfort Group

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Aaron Gouveia is a vice president at The Belfort Group where he runs the agency’s Public Affairs practice. Aaron helps developers message controversial projects to the community, including assisting cannabis companies navigate the unique municipal approval process in Massachusetts. Through community engagement, media relations, social media, and storytelling experience, Aaron merges his traditional media skills gleaned as a journalist with digital knowledge picked up as a content manager at IBM. He is a graduate of Massachusetts College of Liberal Arts and currently resides in Franklin with his wife and three sons.

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