New Día was founded in 2018 with a mission to operate as an exceptional minority-owned business, neighbor, and the benchmark for inclusion and diversity within Massachusetts’ cannabis industry. Our vision, “Diversity in Action” reaches well beyond being a marijuana retailer. Our diversity-centered philosophy represents doing business in a responsible, ethical, and intentional way that provides opportunity to communities and people who have been disproportionately harmed by the war on drugs. Our vision relies on our skilled team and network of trusted partners who demonstrate integrity, professionalism, and inclusion, allowing us to provide excellent service to our customers and opportunities to our communities.
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