For the Record, Stories of Entrepreneurship, August 16, 2019

Deanna Sheridan – Spartan Race

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Spartan Race is the world’s largest obstacle course racing and lifestyle brand. Founded in 2010 by CEO Joe DeSena, Spartan is the world’s largest obstacle race and endurance brand, with more than 200 global events annually. The Spartan lifestyle spans more than 40 countries and encompasses a global championship series, training and nutrition programs, health and wellness products and a range of media entities. Spartan’s obstacle races have seen more than 5 million participants jump through fire and over the finish line after pushing their bodies and minds to limit across miles of unforgiving terrain while conquering signature obstacles such as the spear throw, bucket brigade and barbed wire crawl.

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