Stories of Entrepreneurship, March 2, 2020

“A Measurement System To Assess Brand Purpose” w/ Stephen Hahn Griffiths of Reputation Institute

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Stephen Hahn-Griffiths is the Chief Reputation Officer at Reputation Institute. He is a driving force in reputation thought-leadership, reputation risk management, corporate responsibility, integrated marketing communications, and brand purpose. As a champion of reputation intelligence and vanguard of RepTrak — Ri’s proprietary reputation mining, measurement, and management framework — Stephen plays a pivotal role in spearheading best practices. In prior roles, he was as Chief Strategy Officer at leading multi-national agencies, including Leo Burnett, Mullen, and Saatchi & Saatchi. He was also previously a co-owner of Protobrand, a boutique brand consulting company.

https://www.reputationinstitute.com/

Title: “A Measurement System To Assess Brand Purpose”
Guests: Stephen Hahn Griffiths – Reputation Institute
Interviewer: Jeffrey Davis, MAGE LLC

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