“The Future of Attribution” with Jeff Greenfield of Provalytics

Link to Guest Website: Provalytics

Title: “The Future of Attribution”
Guest: Jeff Greenfield of Provalytics
Interviewer: Jeffrey Davis – Mage LLC

Jeff Greenfield of Provalytics shares about his cookie-less attribution & measurement solution that uses AI and machine learning to discover what part of adspend is working and tell users what they need to do to boost their return on marketing investment without big data.

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